Who We Are

RacerX’s vision is to transform and digitize the out-of-box experience and replace product registration as the primary means of identifying consumers for household appliance, consumer electronics brands and tool manufacturers.

Each year, more than 3 billion durable products, such as consumer electronics and appliances, are bought where the manufacturing brands has no contact with, or knowledge of, the end user. This information gap creates a costly challenge for recalls and sharing product updates, hampers customer service and limits marketing initiatives.

RacerX connects consumer durable brands with consumers. Our Snap4that app allows consumer brands to enhance the consumer’s out-of-box experience (OOBE), provides users with necessary information to get the most from the products they own and gives brands vital information about customers.

RacerX was founded in 2016 and is headquartered in Canton, MA. The company has secured several awards and accolades including recognition by the New England Business Association; MassChallenge; Get Started Rhode Island and MIT’s Enterprise Forum.


Avrum Mayman

President & CEO
  • 14 years in consumer product management at Bose and Segway
  • 3 years reporting to startup CEOs
  • 5 years in rocket science (seriously!)
  • MBA, MIT Sloan

Steve Jungmann

Operations & Development
  • 15 years in consumer product management at Apple and Bose
  • 5 years reporting to startup CEOs
  • 5 years in app development and launch
  • BS, Engineering, Stanford University

Steve juggles the product roadmaps and developer teams for all of the Snap4that apps and sites.


Bill Allen

Customer Success
  • 30 years in technical product management at Bose and dbx
  • Developed dozens of music and home-theater systems
  • Led mobile-app marketing at Bose; developed & launched 12 apps
  • BS & BE Engineering, Dartmouth College

Bill ensures that Snap4that integrates nicely into partners’ manufacturing and marketing workflows.