17 Jan The Five Most Common Questions We Were Asked at CES2019
It was no surprise brands had questions about our new-to-the-market app, its suitability, ease-of-implementation and -use, flexibility, and effectiveness....
03 Jan After That First Impression
Companies focusing on the first impression often drop the ball at the "first date" – the Out-of-Box Experience (OOBE) and the ease of setup....
04 Dec Out-of-the-Box Innovation Starts at the Box
Innovators looking for the Next Big Thing often overlook the out-of-box experience that consumer durables manufacturers have neglected for years....
27 Nov On Black Friday, Did Brands Acquire Customers or Rent Them?
Consumer product companies rarely know who is buying their products, so customers are repeatedly rented, and never actually acquired....
11 Jun People, not Personas
Personas are fictitious characters that represent important characteristics of target users, but they're no substitute for directly engaging with the people who actually bought your products....
04 Jun Finding Your Way in Infinity
Your customers shouldn't have to navigate an infinite online shelf space to see your product. Now you can implement an easy, powerful shortcut....
21 May Don’t Give Customers Haystacks When They Search For A Needle
Search is fantastic. We can find out when Christmas will be in 2023. Or where to get donuts in Brunswick, Maine (Frosty’s, BTW). Type something into a search box, or ask Alexa, Siri, or Google, and you’ll get a result. Sometimes thousands. More accurately, Search is fantastic until it’s not. Manufacturers’ websites typically have some kind of magnifying glass for Search at the top of every page. That’s because they want to help their customers find...
05 Oct FOMO on IoT?
Are you missing out on the rich data and improved customer experience that IoT can enable if your product doesn’t have Wi-Fi or even a plug? Not anymore....
27 Jul Can You Clear 4 Minutes From Your Schedule?
The most effective way to get a feel for how the Snap4that app works and what it's like only takes a few minutes....
01 Jun Connected Benefits for Unconnected Products
An app can give connected benefits to products that remain unconnected, giving owners a better experience, and strengthening manufacturers' relationships with them....
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