Blog - RacerX, Inc.

21 May Don’t Give Customers Haystacks When They Search For A Needle

Posted at 09:00h in Snap4that

1 Like

Search is fantastic. We can find out when Christmas will be in 2023. Or where to get donuts in Brunswick, Maine (Frosty’s, BTW). Type something into a search box, or ask Alexa, Siri, or Google, and you’ll get a result. Sometimes thousands. More accurately, Search is fantastic until it’s not. Manufacturers’ websites typically have some kind of magnifying glass for Search at the top of every page. That’s because they want to help their customers find...

05 Oct FOMO on IoT?

Posted at 09:00h in Snap4that

3 Likes

Are you missing out on the rich data and improved customer experience that IoT can enable if your product doesn’t have Wi-Fi or even a plug? Not anymore....

27 Jul Can You Clear 4 Minutes From Your Schedule?

Posted at 09:00h in Snap4that

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The most effective way to get a feel for how the Snap4that app works and what it's like only takes a few minutes....

01 Jun Connected Benefits for Unconnected Products

Posted at 09:00h in Relationship Marketing, Snap4that

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An app can give connected benefits to products that remain unconnected, giving owners a better experience, and strengthening manufacturers' relationships with them....

27 Feb Reduce Customer-Service Costs With Snap4that

Posted at 06:00h in Cost Reduction, Snap4that

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You spend real money for every call, chat, or email that your customer-service team answers....

31 Jan “I’m Happy to Register My New Product,” Said No-One Ever

Posted at 09:00h in Snap4that

1 Like

It's obvious that your customers should be happy when they're unboxing your product. But there's little chance that they'll be surprised and delighted by the product registration process....

14 Nov Learn From Your Customers, Even When You Can’t Talk To Them

Posted at 09:00h in Relationship Marketing, Snap4that

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Even though you may not be able to speak to your customers because they’ve opted out, you can gain significant, valuable business intelligence by observing their behavior....