It was no surprise brands had questions about our new-to-the-market app, its suitability, ease-of-implementation and -use, flexibility, and effectiveness....
Companies focusing on the first impression often drop the ball at the "first date" – the Out-of-Box Experience (OOBE) and the ease of setup....
Innovators looking for the Next Big Thing often overlook the out-of-box experience that consumer durables manufacturers have neglected for years....
Consumer product companies rarely know who is buying their products, so customers are repeatedly rented, and never actually acquired....
Personas are fictitious characters that represent important characteristics of target users, but they're no substitute for directly engaging with the people who actually bought your products....
Your customers shouldn't have to navigate an infinite online shelf space to see your product. Now you can implement an easy, powerful shortcut....
Search is fantastic. We can find out when Christmas will be in 2023. Or where to get donuts in Brunswick, Maine (Frosty’s, BTW). Type something into a search box, or ask Alexa, Siri, or Google, and you’ll get a result. Sometimes thousands. More accurately, Search is fantastic until it’s not. Manufacturers’ websites typically have some kind of magnifying glass for Search at the top of every page. That’s because they want to help their customers find...
Are you missing out on the rich data and improved customer experience that IoT can enable if your product doesn’t have Wi-Fi or even a plug? Not anymore....
The most effective way to get a feel for how the Snap4that app works and what it's like only takes a few minutes....
An app can give connected benefits to products that remain unconnected, giving owners a better experience, and strengthening manufacturers' relationships with them....