27 Feb Reduce Customer-Service Costs With Snap4that
You spend real money for every call, chat, or email that your customer-service team answers....
31 Jan “I’m Happy to Register My New Product,” Said No-One Ever
It's obvious that your customers should be happy when they're unboxing your product. But there's little chance that they'll be surprised and delighted by the product registration process....
14 Nov Learn From Your Customers, Even When You Can’t Talk To Them
Even though you may not be able to speak to your customers because they’ve opted out, you can gain significant, valuable business intelligence by observing their behavior....
12 Sep Rapidly Deploying Snap4that
We've really enjoyed watching manufacturers' concerns dissolve as we describe how easily we could roll out a beta test in under a week....
29 Aug Product Registration as a Path to Relationship Marketing
Why don't consumers register new products? Why would they?...
22 Aug Even Recalls Can Help Build Customer Relationships
Recalls aren't fun for manufacturers. Okay, don't panic, just follow the recall plan. What, you don't have a recall plan?...
15 Aug Thinking About Customer Retention
Research proves that it’s cheaper to sell your products to an existing customer than to find a new one, but how do you get those folks to come back to you instead of trying your competitor? Fortunately, there are all kinds of ways to retain customers and a great many of them don’t cost much at all. Here are three simple ways to get started building a retention strategy that can apply to most businesses: Collect...
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