It is no surprise brands have questions about our new-to-the-market app, its suitability, ease-of-implementation and -use, flexibility, and effectiveness....
Innovators looking for the Next Big Thing often overlook the out-of-box experience that consumer durables manufacturers have neglected for years....
Personas are fictitious characters that represent important characteristics of target users, but they're no substitute for directly engaging with the people who actually bought your products....
Your customers shouldn't have to navigate an infinite online shelf space to see your product. Now you can implement an easy, powerful shortcut....
Search is fantastic. We can find out when Christmas will be in 2023. Or where to get donuts in Brunswick, Maine (Frosty’s, BTW). Type something into a search box, or ask Alexa, Siri, or Google, and you’ll get a result. Sometimes thousands. More accurately, Search is fantastic until it’s not. Manufacturers’ websites typically have some kind of magnifying glass for Search at the top of every page. That’s because they want to help their customers find...
Are you missing out on the rich data and improved customer experience that IoT can enable if your product doesn’t have Wi-Fi or even a plug? Not anymore....
An app can give connected benefits to products that remain unconnected, giving owners a better experience, and strengthening manufacturers' relationships with them....
You spend real money for every call, chat, or email that your customer-service team answers....
It's obvious that your customers should be happy when they're unboxing your product. But there's little chance that they'll be surprised and delighted by the product registration process....
Even though you may not be able to speak to your customers because they’ve opted out, you can gain significant, valuable business intelligence by observing their behavior....