04 Dec Out-of-the-Box Innovation Starts at the Box
Innovators looking for the Next Big Thing often overlook the out-of-box experience that consumer durables manufacturers have neglected for years....
Snap4that
11 Jun People, not Personas
Personas are fictitious characters that represent important characteristics of target users, but they're no substitute for directly engaging with the people who actually bought your products....
04 Jun Finding Your Way in Infinity
Your customers shouldn't have to navigate an infinite online shelf space to see your product. Now you can implement an easy, powerful shortcut....
21 May Don’t Give Customers Haystacks When They Search For A Needle
Search is fantastic. We can find out when Christmas will be in 2023. Or where to get donuts in Brunswick, Maine (Frosty’s, BTW). Type something into a search box, or ask Alexa, Siri, or Google, and you’ll get a result. Sometimes thousands. More accurately, Search is fantastic until it’s not. Manufacturers’ websites typically have some kind of magnifying glass for Search at the top of every page. That’s because they want to help their customers find...
05 Oct FOMO on IoT?
Are you missing out on the rich data and improved customer experience that IoT can enable if your product doesn’t have Wi-Fi or even a plug? Not anymore....
27 Jul Can You Clear 4 Minutes From Your Schedule?
The most effective way to get a feel for how the Snap4that app works and what it's like only takes a few minutes....
01 Jun Connected Benefits for Unconnected Products
An app can give connected benefits to products that remain unconnected, giving owners a better experience, and strengthening manufacturers' relationships with them....
27 Feb Reduce Customer-Service Costs With Snap4that
You spend real money for every call, chat, or email that your customer-service team answers....
31 Jan “I’m Happy to Register My New Product,” Said No-One Ever
It's obvious that your customers should be happy when they're unboxing your product. But there's little chance that they'll be surprised and delighted by the product registration process....
14 Nov Learn From Your Customers, Even When You Can’t Talk To Them
Even though you may not be able to speak to your customers because they’ve opted out, you can gain significant, valuable business intelligence by observing their behavior....
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